Art Academy of Cincinnati

The Art Academy of Cincinnati (AAC) is a small, private college of art and design founded in 1869, offering accredited degrees in an Associates of Science in Graphic Design, Bachelors of Fine Arts, and Masters of Art Education. The Art Academy of Cincinnati offers BFAs in Creative Writing, Design, Illustration, Painting and Drawing, Photography, Print Media, and Sculpture. Based in Cincinnati, Ohio, AAC also works as a local event venue and creative space for community education art classes, kids camps, and studio-based artist residencies.

Beginning as an Admissions Counselor and being promoted to the Marketing & Communications coordinator, this experience has allowed me to

The second and third years provide in-depth learning within a specific discipline accompanied by a wide range of Studio Arts and Liberal Arts electives. Professional Practice coursework at both the Sophomore and Junior levels are hallmarks of the second and third years of the program.

Faculty from the major disciplines work with all the students in a collaborative and trans-disciplinary environment.

Marketing & Communications Coordinator:

July 2026 - present

Admissions Counselor:

March 2026-July 2026

Scope of Work:

social media & creative production
digital marketing
event photography & videography
communications & public relations

Social Media

All posts on Art Academy's social media (Instagram, Facebook, TikTok, LinkedIn) since August 2026 has been my creation in collaboration with the Director of Marketing.

Social Media

• Develop and execute social media content across institutional platforms (e.g., Facebook, Instagram, TikTok, LinkedIn) that align AAC brand and cultural trends

• Create photography, videography, reels, graphics, and written content.

• Maintain social media calendars and publishing schedules.

• Monitor engagement and respond appropriately to community interactions.

• Analyze platform performance and provide recommendations for future content and

engagement.

Creative Production

• Produce photography and video content for recruitment, institutional marketing, social media, and archival purposes.

• Maintain and organize AAC's digital asset library.

• Coordinate the production of printed marketing materials, promotional pieces, and other branded collateral.

• Collaborate with freelance designers, photographers, videographers, printers, and other vendors as needed.

Digital Marketing

Content Development & Storytelling

• Develop compelling written, photographic, video, and multimedia content that reflects the

mission and creative culture of AAC.

• Edit and write compelling copy for advertisements, publications, website listings, email

campaigns, newsletters, social media, and other institutional marketing materials.

• Coordinate and maintain an editorial calendar supporting institutional priorities.

• Maintain an active presence throughout AAC to identify, capture, and share authentic stories

that showcase AAC including student experiences, creative practice, classroom learning,

exhibitions, and campus life.

• Build relationships with students, faculty, and staff to proactively identify content opportunities

that support enrollment, institutional storytelling, and community engagement.

• Capture and share stories highlighting students, faculty, alumni, exhibitions, and campus life.

Digital Marketing

• Work in collaboration with the Executive Director of Enrollment, Marketing & Student Success

and the Website Manager to maintain the institutional website by developing and updating

content that is accurate, engaging, accessible, and consistent with AAC's brand standards and

marketing priorities.

• Coordinate digital advertising campaigns and monitor performance.

• Develop and distribute email marketing campaigns.

• Utilize analytics to evaluate website traffic, social media performance, digital engagement, and

campaign effectiveness.

• Support SEO and digital marketing best practices.

See below:

newsletter
web updates
consistent, regular presence
increase in followers with variety of content
banners & stickers
social media
brochures & catalogs
facilitated website update
team headshots & boards
other office needs

Event Photography & Videography

Whether it's developing signage renderings, creating printed banners, or designing marketing collateral for the company, I work on a wide variety of materials across many mediums.

Deliverables:

event updates
exhibition updates

Marketing & Branding

• Collaborate with the Executive Director of Enrollment, Marketing & Student Success to execute

integrated marketing initiatives that support institutional goals.

• Implement marketing plans and campaigns developed in collaboration with the Executive Director of Enrollment, Marketing & Student Success and Executive Team to support enrollment, exhibitions, fundraising, academic programs, and institutional initiatives.

• Ensure consistency of AAC's visual identity, messaging, and brand standards across all communications.

• Monitor campaign performance and provide analytics and insights to support future marketing initiatives.

• Coordinate marketing timelines and campaign deliverables across departments.

• Collaborate with the Executive Director of Enrollment, Marketing & Student Success to develop and manage branded merchandise that supports institutional marketing, recruitment, alumni engagement, and community outreach.

o Coordinate the selection, design, ordering, inventory, and distribution of AAC branded merchandise and promotional items.o Work collaboratively with campus departments and external vendors to ensure merchandise reflects the Academy's visual identity, quality standards, and brand guidelines.

o Assist in the management and promotion of the AAC online merchandise store and

campus retail offerings.

Collaboration

• Serve as the marketing liaison for administrative and academic departments.

• Collaborate with Admissions, Academic Affairs, Advancement, Student Affairs, faculty, staff,

students, alumni, and community partners to support institutional communication and

marketing goals.

• Coordinate marketing projects across multiple departments while ensuring timely execution and

brand consistency.

• Support institutional events through promotional planning, photography, videography, social

media coverage, and marketing materials.

• Foster collaborative relationships across the AAC to communicate its mission, celebrate its

legacy, and promote its future.

• Additional duties that drive our Visio

Graphics

Whether it's creating an event poster, printed postcards, or other marketing collateral, I work on a wide variety of materials across many mediums.

Deliverables:

banners & stickers
brochures & catalogs
team headshots & boards
document templates
other office needs such as holiday cards, birthday prints, employee calendars, etc.

Communications & Public Relations

• Coordinate institutional communications and announcements.

• Edit, write, format, and distribute press releases, media advisories, feature stories, and other institutional communications

• Cultivate relationships with local, regional, and higher education media.

• Support crisis communications and institutional messaging as directed.

• Promote exhibitions, events, institutional milestones, and other AAC initiatives through media opportunities.

Admissions Counselor

• Recruit, attract and select a qualified and diverse undergraduate and graduate student that meets

AAC’s enrollment and academic needs.

• Correspond with prospective students, applicants, secondary school officials, and others seeking

information on admissions to the College.

• Serve as a primary contact for prospective students and families through in-person, phone, text,

and email communications.

• Conduct admissions counseling and outreach, including application assistance, portfolio reviews,

and academic evaluations.

• Register, schedule, coordinate, attend and make presentations at on-campus and off-campus

recruitment events within assigned territories, campus meetings, events and/or conferences.

• Review and determine the admissibility of applicants based on academic credentials and creative

portfolios on campus and while traveling, and within the requirements of AAC workflows and

timelines.

• Maintain accurate records and follow-up communications within the College’s Customer Relation

Management (CRM) and data systems.

• Interview and counsel prospective students and families about college planning, admissions,

academic programs, extracurricular programs, and student life at AAC. . Provide introductory

guidance on financial aid options, processes, and deadlines; assist families in understanding their

financial aid award letters.

• Develop effective relationships with high school and college personnel, alumni, and community

members in positions to influence youth with their college decision.

• Contribute to the development of Admission policy and procedures.

• Participates with special programs and research projects related to enrollment strategies

including planning and coordinating special recruitment strategies and programs, both on and off

campus, for prospects, their families, personnel of secondary schools and community leaders.

• Provide Office of Admissions tours for visitors

• Maintain effective interpersonal and departmental communication.

• Exhibit skills and attitudes that reflect good customer service.

• Assist in the training of tour guides and student employees when necessary.

Art Academy of Cincinnati

Social Media

Digital Marketing

Event Photography & Videography

Graphics

Hannah Lesko @ 2026