United Way of Greater Stark County

During my senior year of college, I interned in the Marketing department for United Way of Greater Stark County. In this role, I worked with the marketing team to coordinate community events, create social media graphics, and develop marketing collateral.

 Development and execution of marketing campaigns, communication strategies, and promotional activities. In this role, I was able to gain hands-on experience in various aspects of marketing and communications including playing a crucial role in the organization's rebrand, digital marketing, public relations, and content creation. Contributions to real-world projects helped drive brand awareness, community engagement, and cultivate business growth whilie gainaing valuable experience in the field of marketing and communications.This role deeply changed how I view marketing, and the importance of using one's gifts and talents for good.

Post grad, I continued to work with United Way as a freelance graphic designer, helping with the internal office rebrand.

Projects

Brief: 

• Rebrand - Pattern Creation

• Partner Kit 

• Mug Project 

• Event Collateral (2024 Annual Meeting)

• Social Media Graphics

• Interior Office Rebrand

• Step & Repeat

• Updated office name indicators

• Mousepad

• Interior Rebrand

Campaign: Partner kit

Brief: 

Deliverables: 

• rebranded pattern

• partner kit box packaging

• mousepad

• paper graphics

Interior Rebrand

Post-grad, I had the honor of continuing work with United Way as a Freelance contractor. This project was in conjunction with experiental designer Joseph Hageman, and artist Stacy Brewer to create an updated office rebrand for the Greater Stark County Branch of United Way. 

Deliverables/Wall Wraps:

• The Hub

• Mission & Vision

• Map of UWGSC's impact points

• Logo wall

• Values

• When I Grow Up Starts Today